Campaign India Team
Aug 01, 2014

Anmol adorns visually impaired bride to make ‘jewellery to be experienced’ promise

Watch the ad film conceptualised by Reshma Ghosh here

Anmol Jewellers has posted an ad film on its YouTube channel on 25 July, highlighting its proposition of ‘Jewellery to be experienced’. The film has been conceptualised by Reshma Ghosh.
The film features a bride-to-be and her doting elder sister. The story is narrated in the elder sibling’s voice. At a jewellery store, the sister helps pick the jewellery for the bride-to-be. The scene shifts to the bride’s chamber, where her sister helps her get ready for the wedding. Their mother comes in and urges them to hurry up. The sister asks the bride if she is ready. Nodding in agreement, the young woman reaches to her right, and seeks out her white cane by touch, indicating that she is visually impaired. The film ends with the elder sister guiding her out of the room as the brand signs off with the super: ‘Anmol Jewellers. Jewellery to be experienced’.
(from Anmol Jewellers’ YouTube channel)
Conceptualised, directed and produced by: Reshma Ghosh
Production house: Blue Petal Films
DOP: Swapnil Sonawane
Music : Vishwajeet
Campaign India