Honda Motorcycle and Scooter India has returned with Akshay Kumar playing multiple roles to launch the 2015 editions of its 'Dream series motorcycles' (CD 110 Dream, Dream Neo, Dream Yuga). The campaign has been conceptualised by Dentsu Marcom will be on-air till June.
The film opens with the protagonist’s father (played by Kumar), sitting in a courtyard across from a prospective bride and her father. As his sons arrive (all three roles played by Kumar), the father talks about his admiration for the girl. He talks about his dilemma as which of his sons the girl will choose. He points to the first son who’s ‘strong, then the second who’s wise and finally the third who’s stylish.
The plot unravels when girls’ father introduces his other two daughters, to reveal that the trio of girls is a direct match for the three boys.
The two fathers go on to say that “Teeno ek se bad kar ek hai” (all three are one more than the other) as Kumar (the father) completes the thought by saying, “par teeno ke khoon mein ek hi ka phoon hai” (The blood of only one flows through their veins).
The film cuts to shots of all three bikes in the series. The film ends with a shot of both families posing for a photo.
Yadvinder S. Guleria, senior vice president-sales and marketing, Honda Motorcycle and Scooter India, said, “Honda’s Dream series in mass motorcycles has gained immense goodwill of over 10 lac customers in India and the new 2015 new edition of popular Dream series motorcycles is now available in market. Keeping in mind the diversepsychographics and demographics, the second TVC creatively brings out the unique attributes of Dream series that are Damdaar, Samajdaar and Style ka Bhandaar through Akshay Kumar in his 3 avatars joined by their life partners complimenting the respective lifestyles.By doing so, we are emotionally connectingand reinforcing brand Hondato the customers of mass motorcycle segment.”
Titus Upputuru, national creative director, Dentsu Marcom, said, “The first ad for Dream Series featuring the three motorcycles started as a range ad. But with the success of the campaign we thought we will take it a step forward to show the journey of these three brands into the hearts of the consumers with newness. So we brought in three brides for the three grooms. The bride's father at the end signs off with the same line we had last time 'Teeno ek se badh kar ek' and Akshay Kumar the father completes it by saying 'par teeno keragon mein khoont oh ekheehai' which speaks of the Honda DNA. It was fun creating a sequel!”
Client: Honda Motorcycle and Scooter India
Creative agency: Dentsu Marcom