The Work Advertising Marketing
Campaign India Team
Aug 16, 2023

Aaj Tak uses AI to recreate national anthem with freedom heroes

Watch the film conceptualised by HyperCollective here

Aaj Tak has rolled out a campaign 'national anthem AI' to commemorate India's 77th Independence Day. 
 
Conceptualised by HyperCollective, the film revives voices of Indian freedom fighters through AI.
 
It features prominent figures from India's freedom movement such as Mahatma Gandhi, Pandit Jawaharlal Nehru, Subhash Chandra Bose, Sarojini Naidu, Babasaheb Ambedkar, Chandrashekhar Azad, Rabindranath Tagore, and Sardar Vallabbhai Patel, render the national anthem. 
 
Source:
Campaign India

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