zindagi na milegi dobara

A tale of two campaigns: Borrowing from the past without looking at recent history?
Apr 02, 2025
Sumit Chaurasia

A tale of two campaigns: Borrowing from the past without looking at recent history?

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

Friday box office
Jul 16, 2011
Campaign India Team

Friday box office

Harry Potter And The Deathly Hallows and Zindagi Na Milegi Dobara hit the screens this weekend

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