The move is said to offer pan India coverage to advertisers
Zapak Games will now be available on Facebook as an application. At present, the application features more than 30 different games. Zapak has focussed primarily on casual gaming, which includes sports, arcade, strategy and action games like ice hockey, street soccer, speedway racing and school cricket.
Zapak Digital Entertainment has appointed of Sanjay Vasudeva to head its national ad sales. Prior to this, Vasudeva was with Times Internet for five years as associate vice president – digital sales. He has a total experience of 20 years with 13 years dedicated to the media and digital space. Prior to Times Internet Limited he was with Navbharat, ABP, GE, Apollo Tyres and Parle. Vasudeva will overlook the revenue generation function for Zapak and will be responsible for the profits at the national level.
Even though the season two of Indian Premier League has come to an end, there are brands still trying to cash in on the concept and popularity of the game. The recent example is Cadbury 5 Star which has tied up with Zapak.com to launch Cadbury 5 Star Indian Online League.
Aiming to engage with their target audience of young users for the recently launched Red Gillette Mach 3 Turbo Winner, Gillette in association with Zapak has launched 'India Gaming Championship 2009'.
Channel [V] has tied up with Zapak.com for its new show, 'Bingo [V] Full On!!' Zapak has created a gaming site www.vfullon.zapak.com based on the show.The site includes games, contests, show's videos, tasks, bloopers, downloads etc. Gamers can also win Channel [V] merchandise. The users can also send in their stunt videos and get them flashed in 'Bingo [V] Book of Hatke Jhatke Records'.
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