Feb 27, 2017

How Liverpool FC intends to extend its '12th man' to India

Liverpool FC’s chief commercial officer and managing director, Billy Hogan explains how it’s reaching the Indian fan base, speaks about an Indian footballer in its academy, and more…

Sep 26, 2016

Unmetric Engagement Meter: Twitter top 20 week ending 17 September

Posts from Hyundai, Vivel, Reliance Jio, The Hauter Fly, Motorola India, Absolut India, Club Mahindra, Angel Broking, JSPL Corporate, Kellogg's, IndusInd Bank, Amazon and Xolo

Jun 05, 2015

Double Standards: Are flash sales best suited for launches online?

Sunil Raina, business head, Xolo and Saurabh Srivastava, chief marketing officer, MobiKwik, discuss when such a ‘sale’ can work, and why it’s becoming popular