Watch the ad film created by Publicis Ambience
Both formats growing; smaller, traditional stores still account for over 94 pc gold jewellery sold
The agency also bagged media mandate for Canara HSBC Life and World Gold Council
MS&L Group has won the global communications mandate for World Gold Council (WGC). The Group will attempt at stimulating and sustaining demand for gold amongst multi‐stakeholders worldwide.Led out of London by corporate and financial communications firm Capital MS&L, the account will pool the knowledge and resources of Capital MS&L, MS&L Worldwide, and Publicis Consultants.Richard Campbell, managing director of Capital MS&L, will lead the account.
Mudra has bagged the creative duties for World Gold Council (WGC). The size of the account is approximately Rs. 5 - 6 crores. The agency won the business post a multi-agency pitch that also saw the participation from agencies such as Saatchi & Saatchi, Lowe and JWT, among others.
Bartle Bogle Hegarty London has rolled out a new marketing campaign for 'Gold Expressions', an Italian gold jewellery line that is created by World Gold Council and imarketed exclusively by D'damas in India.
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