world gold council
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Sep 17, 2025
World Gold Council reframes jewellery for everyday identity
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.
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Jul 29, 2021
Creative critique from a gender lens: 19-23 July
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
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Jul 22, 2021
World Gold Council adds more than a ring to a business proposal
Watch the film conceptualised by McCann Worldgroup here
Jan 18, 2013
WGC fuels aspiration for gold, with affordable Reliance My Gold Plan
Watch the ad film created by Publicis Ambience
Dec 17, 2012
Corporatisation in jewellery segment building up in India: WGC's Vipin Sharma
Both formats growing; smaller, traditional stores still account for over 94 pc gold jewellery sold
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