world gold council

Jan 18, 2013

WGC fuels aspiration for gold, with affordable Reliance My Gold Plan

Watch the ad film created by Publicis Ambience 

Dec 17, 2012

Corporatisation in jewellery segment building up in India: WGC's Vipin Sharma

Both formats growing; smaller, traditional stores still account for over 94 pc gold jewellery sold

Oct 04, 2011

Mudra Max bags media mandate for BPCL

The agency also bagged media mandate for Canara HSBC Life and World Gold Council

Dec 11, 2009

MS&L Group wins mandate for World Gold Council

MS&L Group has won the global communications mandate for World Gold Council (WGC). The Group will attempt at stimulating and sustaining demand for gold amongst multi‐stakeholders worldwide.Led out of London by corporate and financial communications firm Capital MS&L, the account will pool the knowledge and resources of Capital MS&L, MS&L Worldwide, and Publicis Consultants.Richard Campbell, managing director of Capital MS&L, will lead the account.

Aug 11, 2009

World Gold Council appoints Mudra

Mudra has bagged the creative duties for World Gold Council (WGC). The size of the account is approximately Rs. 5 - 6 crores. The agency won the business post a multi-agency pitch that also saw the participation from agencies such as Saatchi & Saatchi, Lowe and JWT, among others.

Dec 24, 2008

World Gold Council promotes Italian designs in new campaign

Bartle Bogle Hegarty London has rolled out a new marketing campaign for 'Gold Expressions', an Italian gold jewellery line that is created by World Gold Council and imarketed exclusively by D'damas in India.