women power

Sister act: Raksha Bandhan ads drop the thali trope
Aug 08, 2025
Rutu Mody-Kamdar

Sister act: Raksha Bandhan ads drop the thali trope

New age campaigns are sidestepping ritualised gender roles to depict quieter, mutual sibling intimacy.

‘It was women power all the way’
Jan 21, 2016
Campaign India Team

‘It was women power all the way’

What happened in 2015? What's next, in 2016? Here's what Sabyasachi Mitter of IBS and Madison BMB's Raj Nair had to say. (part seven)

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