whirlpool
DM9's Cannes controversy deepens, US senator sues Omnicom, DDB and DM9 over AI-manipulated entry
After the Grand Prix was stripped, DM9’s case study on appliance energy costs is now at the centre of a legal complaint.
MSLGroup announces PR,social mandate wins in June, July
Digital and social practice Social Hive to handle Big Bazaar, Whirlpool
Niti Kumar returns to Mudra Connext
Niti Kumar has re-joined Mudra Connext, a unit of Mudra MAX (Integrated communications planning and implementation). In her new role as associate vice president, she will be heading the operations of Connext in the North and East regions. Commenting on the appointment Manas Mishra, executive VP - Connext said, "Niti joins us at a very exciting juncture when our clients have major plans in the year ahead. Apart from consolidating and adding greater value to our current clients, she will also focus on new business acquisition."
Whirlpool touches homemakers' heart in 6th Sense campaign
Piggybacking on the upcoming festive season, Whirlpool has rolled out a campaign with an objective of aligning the brand offering of 6th Sense with celebrations.
Contract pushes purity in maiden Whirlpool RO campaign
Contract Advertising that had picked up Whirlpool’s water purifier account earlier this year has rolled out the maiden campaign for the brand.Targeting SEC A consumers looking for water purifiers in the RO category, the campaign depicts Whirlpool water purifier to make water so pure that it brings a smile to the face of foetus. The film, produced by MAD Films, uses special effects done by Prime Focus to simulate a scene inside a womb.Watch the film here:
Adidas announces new marketing director
Adidas India has promoted Tushar Goculdas as the new marketing director for its Indian operations. Goculdas has been with the Adidas Group in India since 2007, when he joined the company as director strategic projects and was responsible for identifying, developing and driving strategic projects to support growth and profitability objectives for the Adidas Group in India.
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