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UrbanEye Media, which was acquired by Network 18 in August 2006, is planning to extend its services to brands outside the Web 18 group of portals.Web18 is planning to extend UrbanEye's expertise in turnkey portal development, marketing and branding solutions. The company is also look at monetizing some of its proprietary applications.
Vdopia, online video advertising network and video ad platform company, has partnered with Web18, the online arm of Network 18 Group. As per the agreement, Vdopia ad network will get and serve advertisements for all video content across all Web 18 websites including ibnlive.com, moneycontrol.com, josh18.com, cricketnext.com, tech2.com and buzz18.com."Web18 is amongst the leading internet companies in the country today and videos at ibnlive and moneycontrol are huge hit amongst the internet audience not only in India but across the world," said Srikanth, Founder, Vdopia.
Close on the heels of launching a general entertainment channel, Colors, through their joint venture with Viacom, Network 18 is now set to launch their most ambitious foray in the dotcom space – their portal, in.com, through Web18.The portal has been in closed beta for the past few months, and is now “viewable”.in.com incorporates mail, news, video, audio, games and search, all arranged and tagged by verbs. The surfer can thus “read, listen, watch, play, find and mail”.
IBNLive.com has launched new interactive features and search modules. These include mind-games section which features daily crosswords under five categories —general, business, sports, cricket and entertainment and a sudoku puzzle. The crosswords are based on current happenings, articles and news reports of which can be found on IBNLive website itself.
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