waves

May 02, 2025

WPP eyes India for growth as global revenue faces headwinds

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

May 01, 2025

India’s big creative pitch: Now streaming to the world

WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?

May 01, 2025

India’s creator economy meets Adobe’s global agenda at WAVES 2025

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.