vml
Brands are not choosing agencies as digital-transformation partners: report
Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.
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Heineken appoints WPP for global shopper and commerce marketing
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.
Manas Lahiri returns to Havas India in newly-created role
This is his second stint at the agency; he had previously held several positions within the group, including managing director of Havas Creative India.
North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
Motul's campaign turns India’s traffic chaos into a race-ready adventure
The lubricant company shifts from racetracks to the country’s chaotic roads, promising race-car performance amid handcarts, cows, and wedding processions.
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
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