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Jul 27, 2021

Marketing in Asia is a balancing act: Visa's Danielle Jin

The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data

Jul 21, 2021

Visa refreshes brand identity after seven years

The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform

Jul 01, 2021

Visa appoints Leo Burnett India

No multi-agency pitch involved

Feb 25, 2021

Channeling pandemic headwinds into effective marketing tailwinds

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process

Dec 04, 2020

Visa picks Wieden + Kennedy for creative, Publicis Groupe for production

The announcement caps off a $200 million creative review kicked off in July

May 13, 2019

Innership for leadership: Visa's SVP, Marketing, APAC

After Mother's Day reflection, Visa's top Asia-Pacific marketer shares a personal opinion on the challenge of 'opening up' to become a better leader.