Feb 23, 2017

A blind professor’s tips for better advertising

The diversity argument should stretch beyond gender says Dr Sam Taraporevala

Jun 18, 2015

Cannes 2015: View from India

Not all the campaigns making a splash in India will trouble the international awards juries, but they are at least indicative of a wind of change blowing through the nation

May 11, 2015

VIP journeys with visually impaired girl, helps her 'see' the world

Watch the film conceptualised by McCann Erickson here

Sep 25, 2012

The VIP journey: Growing the pie, growing with it

Manish Vyas, VP- marketing, VIP Industries, tells Raahil Chopra about the market leader’s plans to launch new brands, targeting more segments

Apr 19, 2011

VIP gets travellers to groove with their luggage for new campaign

WATCH the first TVC created by Ogilvy & Mather for the brand

Apr 27, 2010

Publicis Ambience creates sunshine world for VIP Superlite

VIP has launched what it claims to be the world's lightest strolley under the brand name 'Superlite' and has unveiled an animation based TVC, created by Publicis Ambience.The TVC aims to position VIP as a 'sunshine brand' and describes little moments of everyday life that are touched by happiness in the presence of a VIP.This is the first TVC by Publicis Ambience on VIP after it won the account post a multi-agency pitch, about 3-4 months ago.WATCH TVC below