vijay
Nov 23, 2025
Stress takes centre stage in Duroflex’s marketing reset
Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive premiumisation in India’s fragmented mattress market.
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Sep 03, 2024
Diwali consumer spending set to grow by 62% over last year
While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.
Dec 12, 2011
Ram Charan and Vijay feature in Docomo’s new TVCs
The TVCs are on-air in Andhra Pradesh and Tamil Nadu
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