vdoai

4 days ago

Festive marketing in 2025: Premiumisation, pragmatism and the video pivot

A VDO.AI study shows India’s festive shoppers are split between premium aspirations and value-driven buys, with short video leading campaigns.

Aug 01, 2025

VDO.AI unwraps interactive ads for India’s festive media blit

India's festive season is expected to witness a 10–12% jump in advertising spends in 2025, despite global macroeconomic concerns and a tighter festive calendar.

Jun 06, 2025

VDO.AI launches in-scroll display ad format

New format adds motion with 3D scrolling to conventional static advertisements.

Apr 17, 2025

VDO.AI launches cricket-themed ad formats

Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.