vdoai
4 days ago
Festive marketing in 2025: Premiumisation, pragmatism and the video pivot
A VDO.AI study shows India’s festive shoppers are split between premium aspirations and value-driven buys, with short video leading campaigns.
Aug 01, 2025
VDO.AI unwraps interactive ads for India’s festive media blit
India's festive season is expected to witness a 10–12% jump in advertising spends in 2025, despite global macroeconomic concerns and a tighter festive calendar.
Jun 06, 2025
VDO.AI launches in-scroll display ad format
New format adds motion with 3D scrolling to conventional static advertisements.
Apr 17, 2025
VDO.AI launches cricket-themed ad formats
Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.
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