Marketers are betting on events such as the Tata Mumbai Marathon—not for the sprint, but for the long run.
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Budweiser 0.0 puts fans at cricket’s centre
The culture-first ICC partnership shifts focus from players to participation, using fan rituals and shared experiences as the core marketing lever.
Contract Advertising India bags BMW India’s integrated creative mandate
It will lead the luxury automobile brand’s mainline and digital communications.
Publicis Groupe brings PDX to India
Amaresh Godbole will lead PDX India as CEO and also take on the role of chief – AI experiences and solutions at Publicis Groupe India.
OpenAI announces plans for ads in ChatGPT
The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.
Omnicom names new Optimum Sports president ahead of major year for sports
Campaign sat down with the newly appointed Jeremy Carey at CES for a look under the hood at the holding company’s approach to sports.
Coach and Kate Spade owner appoints media agency
The decision follows a competitive pitch, in which the agency was up against Omnicom’s Hearts & Science and IPG.
Sony Pictures Networks India realigns leadership team
The digital business will see a leadership transition, with the media company planning to appoint a new head once the succession process is complete.
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