After recently bagging the creative mandate of Unitech's Realty brand, Law & Kenneth has rolled out its maiden campaign for the company. The campaign aims to position Unitech Builders as a company that offers an affordable range of homes to its consumers.Speaking to Campaign India, Kailash Saraban, executive creative director, Law & Kenneth said, "The brief that we received was a simple, straightforward one. We had to convey Unihomes as homes that can be purchased from people from all walks of life."
Unitech Wireless, a JV between Unitech and Norway-based Telenor Group, has handed over its creative duties to Leo Burnett. The agency bagged the account following a multi-agency pitch.The account size is estimated to be Rs 200 crore.
Law & Kenneth has won the creative duties of the realty brand Unitech. The account was won following a multi-agency pitch.The incumbent agencies are JWT and O&M. Both were not invited for the pitch. The account size is Rs 50 crore.
Real estate major, Unitech, that recently sold 60% of its telecom's unit stake to Norway-based teleom major, Telenor, has initiated a prelimnary pitch process for the creative duties of Unitech Wireless. Unitech was awarded pan-India mobile telecom license for Rs1,651 crore early this year and has got GSM spectrum in 13 circles.
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