Sep 03, 2009

Unitech Builders use affordability to leverage Unihomes

After recently bagging the creative mandate of Unitech's Realty brand, Law & Kenneth has rolled out its maiden campaign for the company. The campaign aims to position Unitech Builders as a company that offers an affordable range of homes to its consumers.Speaking to Campaign India, Kailash Saraban, executive creative director, Law & Kenneth said, "The brief that we received was a simple, straightforward one. We had to convey Unihomes as homes that can be purchased from people from all walks of life."

Jul 27, 2009

Leo Burnett lands Unitech Wireless’s creative duties

Unitech Wireless, a JV between Unitech and Norway-based Telenor Group, has handed over its creative duties to Leo Burnett. The agency bagged the account following a multi-agency pitch.The account size is estimated to be Rs 200 crore.

Jun 02, 2009

Law & Kenneth wins creative mandate for Unitech

Law & Kenneth has won the creative duties of the realty brand Unitech. The account was won following a multi-agency pitch.The incumbent agencies are JWT and O&M. Both were not invited for the pitch. The account size is Rs 50 crore.

Dec 02, 2008

Breaking News: Unitech Wireless calls creative pitch

Real estate major, Unitech, that recently sold 60% of its telecom's unit stake to Norway-based teleom major, Telenor, has initiated a prelimnary pitch process for the creative duties of Unitech Wireless. Unitech was awarded pan-India mobile telecom license for Rs1,651 crore early this year and has got GSM spectrum in 13 circles.