under armour

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Under Armour launches operations in India, gets Tushar Goculdas as MD
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Mar 07, 2019

Under Armour launches operations in India, gets Tushar Goculdas as MD

Goculdas joins the company from adidas

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Brands gear up for the Rio Olympics
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Jul 29, 2016

Brands gear up for the Rio Olympics

Marketing strategies for the edition starting next week have changed since London 2012

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MMGB 2: Under Armour: No number sounds as good as this!
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Jul 18, 2016

MMGB 2: Under Armour: No number sounds as good as this!

Watch the film conceptualised by Droga5 here

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Cannes Lions 2016:
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Jun 23, 2016

Cannes Lions 2016: "You're not a brand unless you have a point of view": Under Armour's Kevin Plank

With agency partner David Droga of Droga5, Plank discussed the rise of the brand and fundamentals of their partnership

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Mobile World Congress 2016: Why every brand should become a tech brand
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Feb 25, 2016

Mobile World Congress 2016: Why every brand should become a tech brand

To prepare for the Internet of Things, all brands can and should be a technology brand, contends the author

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Global: The most creative ads of 2015 (Part 2)
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Dec 16, 2015

Global: The most creative ads of 2015 (Part 2)

As the calendar year expires, we're asking the industry's top creatives to name their picks for 2015's most creative ad (that they didn't make)

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