Industry leaders in India discuss the need for an evolved gender portrayal in advertising, through the launch of UN Women's UnstereotypeAlliance - India Chapter
Watch the video here
Award jurors given new criteria to combat negative stereotypes.
The agency already has assignments from Unilever and UN Women in New York.
Watch the film conceptualised by Business of Ideas here
New brand campaign launches on UN International Day for the Elimination of Violence Against Women
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