Apr 16, 2018

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’

A panel discussed how data can be used in creative development

Apr 02, 2018

Opinion: Samosa enhances ‘Brand India’ in the UK

The Samosa is an unlikely ambassador for taking India to the world. But in the UK, a media personality is doing exactly that

Aug 07, 2014

DMA UK addresses consumer privacy concerns with five-step data code of practice

Follows 18-month consultation process with industry stakeholders, including regulators and Government

Jul 17, 2013

Data Harvesting: brands will reap what they sow

CIA whistle-blower Snowden's exposure of how US government may have misused personal data has direct implications for brands, says the author

Nov 22, 2011

Live Issue: The checklist for collaboration in production

Shephali Bhatt speaks to five experts, from India and the UK, to understand how the intent can be made to work

Aug 24, 2010

Glaceau vitaminwater rolls out global campaign using crowdsourcing

Glaceau vitaminwater has launched its biggest ever UK marketing campaign as part of a larger global campaign for the Coca-Cola owned soft-drink