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Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
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I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
A panel discussed how data can be used in creative development
Opinion: Samosa enhances ‘Brand India’ in the UK
The Samosa is an unlikely ambassador for taking India to the world. But in the UK, a media personality is doing exactly that
DMA UK addresses consumer privacy concerns with five-step data code of practice
Follows 18-month consultation process with industry stakeholders, including regulators and Government
Data Harvesting: brands will reap what they sow
CIA whistle-blower Snowden's exposure of how US government may have misused personal data has direct implications for brands, says the author
Live Issue: The checklist for collaboration in production
Shephali Bhatt speaks to five experts, from India and the UK, to understand how the intent can be made to work
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