Mar 14, 2024

How Uber India went local to zoom past its competitors

SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.

Dec 26, 2023

Christmas 2023 round-up: Watch all the festive ads

Campaign rounds up the latest festive ads

Oct 30, 2023

Uber taps Robert De Niro and Asa Butterfield for Uber One spot

Watch the film conceptualised by Mother London here

Jul 13, 2022

Everything to know about ‘Uber Files’ massive revelations

Uber specifically targeted the owners of the UK’s Daily Mail, France’s Les Echos, Italy’s La Repubblica and L’Espresso, Germany’s Die Welt and Bild, and The Times of India

Jun 07, 2022

Brand Health Check: Is it the end of the road for Uber in APAC?

'Tears were not shed when the brand exited Southeast Asia': Experts weigh in how the ridesharing and food delivery giant can resurrect its struggling business in the region