trust
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ASCI introduces ‘Commitment Seal’ to strengthen consumer trust
It signals responsible advertising practices to its members and is aimed at reinforcing consumer confidence.
Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
Shaping stories, not spin: The power of early communication
In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.
Purpose-driven marketing isn't new, we just haven’t kept up
From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.
Media360 India: 'Agencies that offer lower rates are generally picked': Vineet Sodhani
The CEO of Spatial Access spoke about whether the clients and agencies must do so that there’s mutual benefit
Kalyan goes national with moving 'old student' story, reiterates 'trust'
Watch the new Hindi TVC conceptualised by Push Integrated here
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