trust

Jul 03, 2025

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

May 23, 2025

Shaping stories, not spin: The power of early communication

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.

Dec 12, 2024

Purpose-driven marketing isn't new, we just haven’t kept up

From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.

Mar 22, 2019

Media360 India: 'Agencies that offer lower rates are generally picked': Vineet Sodhani

The CEO of Spatial Access spoke about whether the clients and agencies must do so that there’s mutual benefit

Jul 22, 2015

Kalyan goes national with moving 'old student' story, reiterates 'trust'

Watch the new Hindi TVC conceptualised by Push Integrated here

Feb 02, 2015

Edelman Trust Barometer 2015: Trust in businesses, government and media rises in India

NGOs see a minor dip; India second most trusting nation