tourism
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When kids call the shots, itinerary becomes insight
INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.
Skyscanner unveils privacy-centric ads platform for travel brands
Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to select partners in the first quarter of 2025.
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Marriott’s winning formula: Merging culture, loyalty, and personalisation in its marketing strategy
Its VP marketing—South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across India and beyond.
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Saudi’s spectacular campaign woos Indian travellers with culture, history, and hospitality
Its new campaign invites Indian travellers to explore the country's rich heritage, stunning landscapes, and warm hospitality, urging them making it their next must-visit destination.
Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
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