think hatke

Sep 25, 2009

JWT, Bates141 win at Jay Chiat awards

JWT and Bates141 have won a gold and a bronze respectively at the recently held Jay Chiat Awards for Strategic Excellence.JWT won a gold for its 'Teach India' campaign in the category of 'Social Strategy: Best Strategic Thinking for Social Impact'. It presented a case study titled 'When over two million unlettered Indian kids said 'Jai Ho''. Sushobhan Mukherjee, vice president and strategic planning director JWT, made a presentation and also received the award. Teach India was amongst three case studies globally, which was invited to make a presentation.

Mar 30, 2009

Virgin Mobile rolls out a ‘hatke’ campaign for vGlide

Virgin Mobile has come out with yet another ‘quirky’ campaign to promote its recently launched vGlide phone. “The objective of the campaign is to highlight the extremely stylish vGlide slider phone at an unbelievable price,” said Sandeep Pathak, CEO, Bates 141. "Most slider phones in the Indian market are expensive and thus, we wanted to highlight the price factor without moving away from the Virgin Mobile DNA."Watch the TVC here: