TOP STORY LATEST See More OPINION Should Cannes Lions’ new AI Craft category be judged by robots? The age of 'being recommended' has begun: what ChatGPT ads will change Why ‘brain rot’ makes sense to Gen Alpha A resolution to build brand longevity PR is running the CMO’s agenda Global News Should Cannes Lions’ new AI Craft category be judged by robots? WPP closes Hogarth and launches WPP Production Estée Lauder to launch global £500m media review Hershey unites Olympians and families in tear-jerking campaign Meta rolls out ads on Threads globally LATEST WORK When self-care is sewn in The behavioural nudge reframes breast cancer awareness as a habit... WATCH THE WORK Hero MotoCorp turns prayer flags into practical protection By Campaign India Team , 23/01/2026 When self-care is sewn in By Campaign India Team , 20/01/2026 When coffee shops and gyms teach investing By Campaign India Team , 15/01/2026 When the son walks his mother down the aisle By Campaign India Team , 12/01/2026 Making space for Zeera, one absurd sip at a time By Campaign India Team , 09/01/2026 Marriott Bonvoy makes loyalty feel intuitive in new brand spot By Staff Reporters , 08/01/2026 Protein, minus the aftermath By Campaign India Team , 06/01/2026 When permanence meets product placement By Campaign India Team , 31/12/2025 When corporate chaos takes a day off By Campaign India Team , 26/12/2025 Air India is scripting its redemption arc in its latest domestic campaign By Staff Reporters , 15/12/2025 NutriChoice taps Aamir Khan to sell the power of small shifts By Campaign India Team , 12/12/2025 ChatGPT goes desi: Aspiration, accents and AI ambition By Campaign India Team , 10/12/2025 Mirror, EMIs and the postponed dream of retirement By Campaign India Team , 09/12/2025 Spotify Wrapped taps fan banter to fuel its campaign By Vinita Bhatia , 06/12/2025 The sweet cry that can’t wait By Campaign India Team , 05/12/2025 Apple’s campus film redefines ‘normal’ with style By Campaign India Team , 04/12/2025 Natural diamonds get a manifestation-themed reboot By Campaign India Team , 03/12/2025 When hunger hijacks everyday decisions By Campaign India Team , 02/12/2025 India’s credit confusion gets a confidence boost By Campaign India Team , 01/12/2025 Avaada sheds light on the dark side of the data centre By Campaign India Team , 28/11/2025 See More PARTNER CONTENT testing jasmeen - copy paste 27/01/2026 NDTV at Davos, Putting India at the Heart of the World’s Thinking Room By Partner Content Team , 12/01/2026 'Sadhanam Kayyilundo?': Mathrubhumi launches high-impact anti-drug campaign By Partner Content Team , 13/10/2025 Campaign India Digital Crest Awards (CIDCA) 2025: Sixteen Years of Setting the Benchmark for Digital Effectiveness By Campaign India Team , 01/10/2025 SMARTIES India 2025 shortlist unveils the boldest campaigns driving business impact By Staff Reporters , 16/09/2025 Havells ke deva By Partner Content Team , 02/09/2025 Why NCPA was the natural home for Cannes Homecoming 2025 By Staff , 22/08/2025 The Navabharat’s Power-Packed Conclave is Back! By Content Labs , 21/08/2025 MY FM is now 44 Station Network By Staff , 19/08/2025 Republic Media Network launches R4Sports – The Winning Streak Presented by Maruti Suzuki By Campaign Staff , 08/08/2025 Harshhik S Suraiya of Vanilla Films launches Studio Zuno By Staff Reporters , 01/08/2025 India at Cannes Lions 2025: A springboard, not a summit By Mitaksh Jain , 15/07/2025 Tech as the new creative calculus: Rethinking advertising in the age of AI By Mitaksh Jain , 14/07/2025 Cannes Homecoming 2025: Spurring creative appetite, recognising Indian excellence on the global stage By Campaign India Team , 03/07/2025 Aalap Desai: Collaboration and celebration are key to India’s Cannes success By Mitaksh Jain , 30/06/2025 Josy Paul: Cannes Homecoming will be like a long-overdue hug to the Indian creative community By Mitaksh Jain , 29/06/2025 Senior colourist Nicola Gasparri joins Studio Skwer, India’s leading colour grading studio By Campaign India Team , 02/06/2025 MMA’s Data Unplugged advances CX for all with AI; gathers 38 leaders for 12 power sessions By Campaign India Team , 23/04/2025 Breaking the 'Pink Aisle': Reshaping women-targeted marketing By Campaign India Team , 11/03/2025 19th Pune Design Festival to focus on sustainable design By Charmiane Alexander , 25/02/2025 See More Podcasts Azorte’s bid to be Gen Z’s ‘safe space’ 09/01/2026 Shark Tank India returns to television, chasing cultural scale 29/12/2025 EBITDA targets and vowel-free branding drive Wondrlab toward IPO 26/12/2025 Marketing’s data dilemma: Why relevance, not reach, defines attention 12/12/2025 India’s quick commerce surge exposes a discipline gap for marketers 28/11/2025 How Perfetti’s marketing formula endures amid India’s changing tastes 18/11/2025 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title 14/11/2025 Inside PHD’s playbook: Why in-housing and empathy drive its growth 07/11/2025 Kotak’s marketing shift: From Solitaire to scalability 30/10/2025 McDonald’s India walks the line between value and novelty 09/10/2025 See More Subscribe Now
OPINION Should Cannes Lions’ new AI Craft category be judged by robots? The age of 'being recommended' has begun: what ChatGPT ads will change Why ‘brain rot’ makes sense to Gen Alpha A resolution to build brand longevity PR is running the CMO’s agenda
Global News Should Cannes Lions’ new AI Craft category be judged by robots? WPP closes Hogarth and launches WPP Production Estée Lauder to launch global £500m media review Hershey unites Olympians and families in tear-jerking campaign Meta rolls out ads on Threads globally
THE WORK Hero MotoCorp turns prayer flags into practical protection By Campaign India Team , 23/01/2026 When self-care is sewn in By Campaign India Team , 20/01/2026 When coffee shops and gyms teach investing By Campaign India Team , 15/01/2026 When the son walks his mother down the aisle By Campaign India Team , 12/01/2026 Making space for Zeera, one absurd sip at a time By Campaign India Team , 09/01/2026 Marriott Bonvoy makes loyalty feel intuitive in new brand spot By Staff Reporters , 08/01/2026 Protein, minus the aftermath By Campaign India Team , 06/01/2026 When permanence meets product placement By Campaign India Team , 31/12/2025 When corporate chaos takes a day off By Campaign India Team , 26/12/2025 Air India is scripting its redemption arc in its latest domestic campaign By Staff Reporters , 15/12/2025 NutriChoice taps Aamir Khan to sell the power of small shifts By Campaign India Team , 12/12/2025 ChatGPT goes desi: Aspiration, accents and AI ambition By Campaign India Team , 10/12/2025 Mirror, EMIs and the postponed dream of retirement By Campaign India Team , 09/12/2025 Spotify Wrapped taps fan banter to fuel its campaign By Vinita Bhatia , 06/12/2025 The sweet cry that can’t wait By Campaign India Team , 05/12/2025 Apple’s campus film redefines ‘normal’ with style By Campaign India Team , 04/12/2025 Natural diamonds get a manifestation-themed reboot By Campaign India Team , 03/12/2025 When hunger hijacks everyday decisions By Campaign India Team , 02/12/2025 India’s credit confusion gets a confidence boost By Campaign India Team , 01/12/2025 Avaada sheds light on the dark side of the data centre By Campaign India Team , 28/11/2025
PARTNER CONTENT testing jasmeen - copy paste 27/01/2026 NDTV at Davos, Putting India at the Heart of the World’s Thinking Room By Partner Content Team , 12/01/2026 'Sadhanam Kayyilundo?': Mathrubhumi launches high-impact anti-drug campaign By Partner Content Team , 13/10/2025 Campaign India Digital Crest Awards (CIDCA) 2025: Sixteen Years of Setting the Benchmark for Digital Effectiveness By Campaign India Team , 01/10/2025 SMARTIES India 2025 shortlist unveils the boldest campaigns driving business impact By Staff Reporters , 16/09/2025 Havells ke deva By Partner Content Team , 02/09/2025 Why NCPA was the natural home for Cannes Homecoming 2025 By Staff , 22/08/2025 The Navabharat’s Power-Packed Conclave is Back! By Content Labs , 21/08/2025 MY FM is now 44 Station Network By Staff , 19/08/2025 Republic Media Network launches R4Sports – The Winning Streak Presented by Maruti Suzuki By Campaign Staff , 08/08/2025 Harshhik S Suraiya of Vanilla Films launches Studio Zuno By Staff Reporters , 01/08/2025 India at Cannes Lions 2025: A springboard, not a summit By Mitaksh Jain , 15/07/2025 Tech as the new creative calculus: Rethinking advertising in the age of AI By Mitaksh Jain , 14/07/2025 Cannes Homecoming 2025: Spurring creative appetite, recognising Indian excellence on the global stage By Campaign India Team , 03/07/2025 Aalap Desai: Collaboration and celebration are key to India’s Cannes success By Mitaksh Jain , 30/06/2025 Josy Paul: Cannes Homecoming will be like a long-overdue hug to the Indian creative community By Mitaksh Jain , 29/06/2025 Senior colourist Nicola Gasparri joins Studio Skwer, India’s leading colour grading studio By Campaign India Team , 02/06/2025 MMA’s Data Unplugged advances CX for all with AI; gathers 38 leaders for 12 power sessions By Campaign India Team , 23/04/2025 Breaking the 'Pink Aisle': Reshaping women-targeted marketing By Campaign India Team , 11/03/2025 19th Pune Design Festival to focus on sustainable design By Charmiane Alexander , 25/02/2025
Podcasts Azorte’s bid to be Gen Z’s ‘safe space’ 09/01/2026 Shark Tank India returns to television, chasing cultural scale 29/12/2025 EBITDA targets and vowel-free branding drive Wondrlab toward IPO 26/12/2025 Marketing’s data dilemma: Why relevance, not reach, defines attention 12/12/2025 India’s quick commerce surge exposes a discipline gap for marketers 28/11/2025 How Perfetti’s marketing formula endures amid India’s changing tastes 18/11/2025 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title 14/11/2025 Inside PHD’s playbook: Why in-housing and empathy drive its growth 07/11/2025 Kotak’s marketing shift: From Solitaire to scalability 30/10/2025 McDonald’s India walks the line between value and novelty 09/10/2025
