terry peigh

Sep 27, 2019

'Consumers are trusting influencers lesser': IPG study

IPG Group's MD, Terry Peigh, reveals findings from the 'New Realities' report

Nov 22, 2017

'Don't chase the numbers. Go micro,' says IPG's Terry Peigh

In a conversation with Campaign India, Terry Peigh, senior vice president and managing director at Interpublic Group gives useful tips on what companies should do while engaging with influencers

May 08, 2014

‘Perception about the brand is formed well after the cash register rings’

Q&A with Terry D Peigh, SVP and MD, Interpublic Group, on the 2014 wave of ‘New Realities’