Rohit comes from Percept Out of Home, where he was the business head of its rural vertical responsible for all its communication and marketing strategies
Terra, the rural marketing agency of Mudra MAX has added the media - rural activation mandate for Glucon D to its portfolio. The account will be handled out of its Mumbai office.
Mudra has launched a specialized arm for integrated rural solutions called Terra. Terra's offerings will include services across research, strategic planning and consultancy, creative solutions, on-ground consumer activation, retail activation and rural mass-media solutions.Terra has started its operations with offices in the five metros and with regional operations offices in all the key states of India. Terra claims to have a footprint in 1,75,000 villages and 4000 towns across 13 states in India.
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