terra
Moves and wins roundup: Week of 8 January
Read about the latest news in the marcomm world including updates from Liqvd Asia, Performics India, Terra, Pocket FM, Cleartrip, MyMuse, ^ a t o m network, Ace Turtle, Unilever, Way2News, Swiggy Instamart, Warner Music, Younion and Zee News
Rohit Samarth joins DDB MudraMax as senior VP for Terra
Rohit comes from Percept Out of Home, where he was the business head of its rural vertical responsible for all its communication and marketing strategies
Terra wins rural activation mandate for Glucon D
Terra, the rural marketing agency of Mudra MAX has added the media - rural activation mandate for Glucon D to its portfolio. The account will be handled out of its Mumbai office.
Mudra launches specialised rural solutions arm Terra
Mudra has launched a specialized arm for integrated rural solutions called Terra. Terra's offerings will include services across research, strategic planning and consultancy, creative solutions, on-ground consumer activation, retail activation and rural mass-media solutions.Terra has started its operations with offices in the five metros and with regional operations offices in all the key states of India. Terra claims to have a footprint in 1,75,000 villages and 4000 towns across 13 states in India.
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