India country manager Kumaresh Pattabiraman says top sellers prioritise buyer intent signals, engaging key stakeholders early with timely insights over volume-led outreach.
LATEST
Netflix to double ads business, introduce vertical video and lose chairman
The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.
How owned media has evolved into a must-have strategy for brands
As paid media costs soar and audience attention fragments, brands increasingly rely on owned media to control their narrative and deepen customer relationships.
‘If the world only remembers we sponsored the World Cup, we've failed’: Lenovo’s FIFA play
Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.
Stagwell backs The Trade Desk's addition of AI agents to media planning and buying
Network’s backing follows recent pushback from other holdcos.
When we go wrong, we are bold enough to sunset brands: Sai Ponugoti
Piramal Consumer Healthcare’s CEO explains how precision reshapes capital allocation as quick commerce dominates, and every impression, click and conversion is held accountable.
Pitch update: Adidas, IBM, Bentley Motors, Red Bull India and more
Fortnightly round-up of adland’s latest account pitches, reviews and wins.
M&C Saatchi Group sets sights on “continuity” following “challenging” 2025
Campaign speaks to Dame Heather Rabbatts, executive chair at M&C Saatchi Group, and Simon Fuller, group chief financial officer at M&C Saatchi Group.
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