tanishq

Mar 24, 2021

Tanishq’s engagement rings are for life’s #WhenItRingsTrue moments

Watch the film conceptualised by Tanishq and Lowe Lintas here

Dec 31, 2020

Top 10 most talked about ads in 2020: Entropik Tech

A list of Indian and international ads that worked, didn’t work, and why

Nov 26, 2020

Boycott Culture: How brands tackle aggressive social media dissent

Is responding or ignoring the best strategy for online backlash?

Nov 11, 2020

Social media calls for boycott of Amazon and Tanishq

Amazon sellers had listed products like doormats and underwear featuring Hindu Gods, while Tanishq's latest film for Ekatvam urged people to stop bursting fire crackers

Nov 05, 2020

Will the Tanishq controversy affect creativity in advertising?

How much backlash is too much backlash before a business decides to withdraw a controversial piece of work?

Oct 14, 2020

IAA urges Government to provide brands a safe environment to advertise

AAAI also issues statement after Tanishq had to pull down a film