Watch the film conceptualised by Tanishq and Lowe Lintas here
A list of Indian and international ads that worked, didn’t work, and why
Is responding or ignoring the best strategy for online backlash?
Amazon sellers had listed products like doormats and underwear featuring Hindu Gods, while Tanishq's latest film for Ekatvam urged people to stop bursting fire crackers
How much backlash is too much backlash before a business decides to withdraw a controversial piece of work?
AAAI also issues statement after Tanishq had to pull down a film
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