tam
Oct 14, 2015
TAM and IMRB launch 'TeleWeb Audience Measurement'
Viewership data across screens from six metros to be made released monthly
Mar 20, 2015
TAM is here to stay: LV Krishnan
The CEO of TV audience measurement body is positive that TAM's data will stay relevant
Aug 19, 2014
IAA Conversations: ‘The right balance between intuition and data should be met’
Sir Martin Sorrell in conversation with Arnab Goswami: Internet spends in India will overtake TV by 2021
Jul 26, 2013
IBF, AAAI, ISA and TAM reach consensus on TV audience measurement
The three bodies have agreed to work with weekly viewership data; only absolute numbers to be put out in the public domain
Jul 18, 2013
Viewership ratings deadlock ends, broadcasters to revert to weekly TAM data: Sources
ISA, AAAI and IBF said to have agreed to work basis 'confidential' weekly ratings in absolute numbers, to be released from 25 July
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