tam

May 15, 2024

Ad volumes spike by 16% as IPL 17 attracts new brands: TAM Sports

The latest TAM Sports ad index also found the number of categories and advertisers for this IPL 17 season increased by 45%.

Jan 23, 2024

Ad volumes on TV dipped by 4% in 2023 compared to 2022: TAM report

May 2023 had the highest share of ad volumes

Jan 10, 2024

Television ad volumes in sports genre rose by 5% in July-September 2023 over 2022: TAM AdEx

JioCinema was the top brand for the first three quarters of 2023, while cricket dominated the sports channel genre for the entire year, holding over 50% of the ad volumes

Dec 12, 2023

Rahul Dravid tops the ICC Men's ODI World Cup celebrity endorsements ranking 2023

The volume of ads featuring celebrity endorsements saw a spike of 55% over the 2019 edition of the tournament

Dec 11, 2023

Tata Play brings addressable ads to linear television

Allows brands to split one ad slot across multiple audiences

Oct 06, 2023

Asia Cup 2023 ad volume saw a spike of 31% over 2018: TAM Sports

The India-Pak game secured the highest percentage share of 18% in Asia Cup ad volume, as per TAM's Asia Cup Advertising Report 2023