Oct 14, 2015

TAM and IMRB launch 'TeleWeb Audience Measurement'

Viewership data across screens from six metros to be made released monthly

Mar 20, 2015

TAM is here to stay: LV Krishnan

The CEO of TV audience measurement body is positive that TAM's data will stay relevant

Aug 19, 2014

IAA Conversations: ‘The right balance between intuition and data should be met’

Sir Martin Sorrell in conversation with Arnab Goswami: Internet spends in India will overtake TV by 2021

Jul 26, 2013

IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

The three bodies have agreed to work with weekly viewership data; only absolute numbers to be put out in the public domain

Jul 18, 2013

Viewership ratings deadlock ends, broadcasters to revert to weekly TAM data: Sources

ISA, AAAI and IBF said to have agreed to work basis 'confidential' weekly ratings in absolute numbers, to be released from 25 July