talented
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Britannia Milk Bikis and Talented revive Adengappa Kadhaigal 2.0 for interactive storytelling
The new edition of Adengappa Kadhaigal enhances parent–child storytelling through a simple, Gen AI-led experience.
Razorpay hands over the mic, not the message
The fintech’s marketing strategy skips the spotlight to elevate entrepreneurs—swapping product plugs for startup storytelling across hoardings, IPL, and beyond.
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
The storyteller’s responsibility: Crafting narratives for inclusion and progress
Advertising narratives must transcend tokenism and drive real change for inclusivity, says the principal consultant for Impact at OAG India.
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Zooming into the inner aspirations of target consumers
INSIDE THE AD: Oppo India’s latest campaign, ‘Find your bigger picture’ aims to honour the inner calling of mid-to-senior corporate executives with the distinctive offerings of Find X8 series.
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