sustainable brands

Jul 19, 2022

The Magic Bodywash offering is not a market share game but a category-building game for us: Godrej

Somasree Bose Awasthi, chief marketing officer, Godrej Consumer Products, shares the intent of launching an environment-friendly product, the impact expected and more...

Nov 17, 2021

Brands understand that consumers align with a company if they stand for a larger purpose: Abraham Thomas

Campaign India speaks with Abraham Thomas, CEO, Big FM, about its latest IP, RJ's role in brand communication and changing the environmental narrative while being true to its philosophy