Jatinder Sandhu and Udara Withana of Dentsu explain four steps brands and agencies should keep in mind when creating purposeful content
Watch the film conceptualised by mcgarrybowen NY here
When marketing has takes leaps and giant strides, why are marketers still using a spray and pray attitude?
Sanjiv Pandey, marketing manager, Subway India and Sri Lanka, tells us what it’s like to run a franchise-based QSR, and the evolving landscape for a foreign QSR in India
Watch the ad film conceptualised by Publicis Capital here
The agency bagged the account following a multi-agency pitch
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