streaming services

Mar 17, 2025

From TV to OTT: Redefining brand advertising with AI and personalisation

With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, says Mashrise co-founder.

Jul 14, 2022

Netflix picks Microsoft to power ad-supported tier

Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience