streaming services
Mar 17, 2025
From TV to OTT: Redefining brand advertising with AI and personalisation
With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, says Mashrise co-founder.
Jul 14, 2022
Netflix picks Microsoft to power ad-supported tier
Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience
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