Spikes Asia 2019: "At times, we might not even realise that we are falling into the stereotyping trap"
Diageo India's CMO, Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019
A research by Engendered revealed that only 21 per cent of the ads released for Diwali this year broke stereotypes
The key is to normalise inclusivity in everyday contexts, contends the author
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