In the news: Lay's, Columbus, Maharaja Whiteline, ZEE5, Panasonic India, Star India and Disney India
Dangal TV continues at No.1, with more than a little help from DD Free Dish. How will the future pan out. The author paints a scenario.
Sports across the spectrum is on an upsurge. From just two sporting leagues five years back, India now has 15 sporting leagues
BCCI might be laughing its way to the bank and Star comes out smiling. But what does it mean for the advertising business?
The writer analyses why the Star network touched upon an unusual subject
How the IPL game pans out from here for media and marketing.
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