Watch the film conceptualised by Innocean Worldwide here
Amitabh Kant and Shah Rukh Khan set the tone for three-day event that kicked off on 3 September in Kochi
One would have thought, one would have hoped, that IIPM’s wanton run was over. It’s far from.
TAM Sports has released television viewership data for Day One of the third season of the Indian Premier League (IPL) which kicked off in Mumbai on Friday.
The Emami Group has a new set of brand ambassadors. The personal and healthcare consumer products major has appointed Mahendra Singh Dhoni and Preity Zinta as its new brand ambassadors. Dhoni and Zinta, arch rivals on the Indian Premier League will be the new faces of Emami’s edible oil brand. Both will appear in a soon to be launched TVC directed by Prahlad Kakkar.The TVC aims to re-enact their fighting spirit on the cricket field and ends in a happy denoucement with both Dhoni and Zinta turning friends. (More details on the TVC to follow.)
If Hrithik Roshan dances in every TV commercial that he does, will that reduce brand recall? Possibly it will.Does having multiple celebrities for a single brand dilute the association? Sure it does.Do consumers feel that too many products are being promoted by celebrities in India? Yes, they are.These are just some of the findings and conclusions from 'Food For Thought', a celebrity 'sensor' report released by Mediaedge:cia's (MEC) consumer insight and ROI division MEC MediaLab.
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