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Dec 16, 2025
Rebranding icons for Generation Alpha
Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation, here are a few guidelines to keep in mind.
Oct 16, 2023
Sprite aims to cool the heat around the World Cup
Watch the films conceptualised by Ogilvy here
Apr 19, 2022
Sprite wants India to stay cool and calm during the summer
Watch the film conceptualised by Ogilvy here
Feb 28, 2020
Ayushmann Khurrana confuses Taapsee Pannu, takes her Sprite
Watch the film conceptualised by Ogilvy here
Oct 11, 2019
Sprite mixes it up in China with 'alternative' couples... maybe.
Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”
Apr 10, 2019
Sprite pitches itself as the ultimate refresher this summer
Watch the film conceptualised by Ogilvy here
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