soccer
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
Weekend Watch: DHL takes advantage of soccer coach rivalries
Watch the films conceptualised by Williams Lea Tag India here
Minute partners HT Media to launch 90Min.in
Kicks off with fan-created English soccer content, plans afoot for Hindi
Weekend fun: BPL, La Liga return
WATCH the promos for the Barclays Premier League and the Spanish La Liga here
Soccer is the second-most watched sport in India after Cricket
Soccer, with a reach of 155 million viewers, surpassed Wrestling in 2010, while Cricket still rules with a reach of 176 million viewers
Hyundai and National Geographic Channel launch ‘African adventurer’ on Facebook
GLOBAL - National Geographic Channel (NGC) and the official partner of the FIFA World Cup 2010 Hyundai are coming together to launch a branding campaign on Facebook called ‘African adventurer’.
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