soccer
After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers
Apollo Tyres' Satish Sharma, president, Asia Pacific, Middle East and Africa, and Remus D’Cruz, head of sports marketing, discuss how the brand has looked at traditional sporting properties as well as esports to attract audiences
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PlayerzPot’s anthem invites fans to play this football season
Watch the film conceptualised by Interactive Avenues here
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
Weekend Watch: DHL takes advantage of soccer coach rivalries
Watch the films conceptualised by Williams Lea Tag India here
Minute partners HT Media to launch 90Min.in
Kicks off with fan-created English soccer content, plans afoot for Hindi
Weekend fun: BPL, La Liga return
WATCH the promos for the Barclays Premier League and the Spanish La Liga here
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