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Cannes Contenders: FCB India’s playbook spans railways to rhetoric
Ticket lotteries, textbook tweaks and name-based giveaways—its entries push creative problem-solving into territory where strategy meets social engineering.
FCB Group India launches 'FCB Now', a tech-first initiative
It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.
ABC digital measurement data from Q3 2016
Nielsen to report data across devices every week; covers print publishers and digital property owners
‘Account planning is that opportunity to make the agency go up the value chain’
Ajay Kakkar, Jyoti Bansal, Partha Sinha and Sonal Dabral reflect on ‘Future of Strategy’, with WARC’s David Tiltman
Beti Bachao campaign aims to arrest the heinous thinking of female foeticide
Watch the films conceptualised by Grey Group here
'Just what you 'unexpected'': Goafest 2013 from 4 April
Organisers targeting at least 75 client organisations for participation in the annual South Asian advertising festival
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