The Indian luxury consumer wants real-life experiences that are international in nature but also unique in the way they are being done, says Smriti Sekhsaria, marketing director of Moët Hennessy India.
LATEST
BBH launches first new visual identity in 44 years
Three typefaces honour founders.
Spikes Asia 2026 to spotlight APAC creativity across a week of events
The region's most influential creative minds will gather in Singapore this March to explore how APAC creativity is reshaping the marketing landscape worldwide.
OpenAI kicks off test phase for ChatGPT ads
Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.
India’s ‘parental shield’ tops Snap’s digital well-being index, but cracks are showing
Snap’s 9,000-respondent DWBI ranks India highest. Yet, cyberbullying, misinformation and addictive design expose Gen Z risks, pushing brands toward stronger guardrails.
Cheil SWA appoints Sungkyoon Kim as President and CEO
The agency bets on data-led leadership with the data and transformation specialist at the helm.
D&AD hires David Patton as CEO
Dara Lynch stepped down last year after 18 years.
McVitie’s threads heritage through India’s premium biscuit squeeze
Despite biscuits seeing roughly 55% rural consumption, it prioritises metros as strongholds, using selective distribution and premium positioning over mass expansion.
THE WORK
PARTNER CONTENT
Podcasts
