shopping
Social commerce is pivotal for discovery and influence, but is not yet a mature sales channel: Report
A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.
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Diwali consumer spending set to grow by 62% over last year
While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.
How marketers can leverage the ‘Shop Now’ psychology to drive more sales
The immediacy communicated by infographics, videos, and enhanced materials drives purchases to engage shoppers, and is a gold mine for marketers.
Ayushmann Khurrana cons his family into a shopping trip
Watch the film conceptualised by Ogilvy here
This Diwali, Tanishq toes the traditional line
Watch the film conceptualised by Lowe Lintas Bangalore here
Flipkart hopes to beat the mehengaai blues
Watch the films conceptualised and executed by Lowe Lintas Bangalore here
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