Singh spoke on ‘Why no one cares about marketing’ and outlined five important ideas.
Pepsico’s global head of digital Shiv Singh, Leo Burnett Worldwide’s Thomas Bernardin and Mark Tutssel, and Maxus Worldwide’s Nick Vale to speak at ad festival’s eighth edition
Day 2 at adtech comprised of keynote addresses from PepsiCo, LinkedIn and comScore
WATCH Shiv Singh, global digital head, PepsiCo Beverages, talk about holistic adoption of digital
PepsiCo's Shiv Singh and LinkedIn's Arvind Rajan started the proceedings at adtech 2012
Arvind Rajan, managing director and vice president, Asia Pacific and Japan, LinkedIn is the fifth keynote speaker
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