sheena iyengar

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'Brainstorming is not a good thing': Sheena Iyengar, Columbia Business School
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Feb 25, 2019

'Brainstorming is not a good thing': Sheena Iyengar, Columbia Business School

Sheena S Iyengar, the S T Lee professor of business at the Columbia Business School spoke to Prasad Sangameshwaran of Campaign India at the sidelines of the IAA World Congress, Kochi. Excerpts from the conversation:

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IAA World Congress: Pictures from day three
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Feb 25, 2019

IAA World Congress: Pictures from day three

View images from the last day of the three-day festival held in Kochi.

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Cannes Lions 2016: Sambit’s blog: The Problem of Plenty
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Jun 24, 2016

Cannes Lions 2016: Sambit’s blog: The Problem of Plenty

The creative head of DDB Mudra North bids adieu to the festival, inspired by ‘plenty’

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