sheena iyengar

Feb 25, 2019

'Brainstorming is not a good thing': Sheena Iyengar, Columbia Business School

Sheena S Iyengar, the S T Lee professor of business at the Columbia Business School spoke to Prasad Sangameshwaran of Campaign India at the sidelines of the IAA World Congress, Kochi. Excerpts from the conversation:

Feb 25, 2019

IAA World Congress: Pictures from day three

View images from the last day of the three-day festival held in Kochi.

Jun 24, 2016

Cannes Lions 2016: Sambit’s blog: The Problem of Plenty

The creative head of DDB Mudra North bids adieu to the festival, inspired by ‘plenty’