Sheena S Iyengar, the S T Lee professor of business at the Columbia Business School spoke to Prasad Sangameshwaran of Campaign India at the sidelines of the IAA World Congress, Kochi. Excerpts from the conversation:
View images from the last day of the three-day festival held in Kochi.
The creative head of DDB Mudra North bids adieu to the festival, inspired by ‘plenty’
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