From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how opening momentum is measured.
LATEST In-Depth
Lionsgate sells its Lionsgate Play streaming service In India and Southeast Asia to founder Rohit Jain
As part of the transaction, Jain will transition fully to managing Lionsgate Play and exit Lionsgate.
The thorny tangle of surrogate advertising
The government's effort to ban these indirect promotions is as old as the phenomenon itself.
Inside the C-suite at CES with Omnicom, Stagwell, Publicis and WPP
From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached the 2026 Consumer Electronics Show.
Quick commerce’s next act, from groceries to gratification
Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
Madison Media pushes AI upstream in media planning by launching MbrAIn, Madison 3.0
With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.
Amagi files INR 1,789-crore IPO, January debut set
INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.
Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.
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