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M&C Saatchi Group sets sights on “continuity” following “challenging” 2025

Campaign speaks to Dame Heather Rabbatts, executive chair at M&C Saatchi Group, and Simon Fuller, group chief financial officer at M&C Saatchi Group.

84% of consumers happy to share history if it means more relevant ads

A recent Criteo report, developed in collaboration with Ecosystm, found that while consumers are increasingly open to data-driven advertising, execution is still catching up.

WPP integrates Google Earth AI into WPP Open

Integration follows the $400 million Google Cloud partnership announced in October.

Industry weighs in on gaming rules reset

Stakeholders welcome clarity but flag gaps in execution, financial frameworks, and ecosystem readiness as India’s gaming rules take shape.

TCS, Lenskart, Emcure Pharmaceuticals: why Indian brands keep failing the same cultural test

There is a specific reason why this pattern keeps repeating, and it sits in a place most companies are reluctant to examine — the westernised template.

True integration must go beyond coordination across departments: Jaeho Yoo

Innocean India’s MD and CEO finds most agencies are still fragmented beneath well-presented integration narratives, which is where they fall short.

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When waiting becomes the break...

KitKat slows vending to minutes, turning instant gratification into a scenic...

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