shantanu
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India’s big creative pitch: Now streaming to the world
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
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We are swimming in a sea of data and drowning in the lack of intelligence: Adobe’s Richard Whitehead
As AI-driven tools reshape global marketing strategies, Adobe has set its sights on India’s dynamic agency landscape, but will smaller players buy in? The company’s director for product marketing spills the beans to Campaign.
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Bombay Shaving Company lathers on sensi-bility into its latest marketing campaign
The grooming company's founder and CEO, Shantanu Deshpande, and CMO, Gauri Malhotra, spill the beans to Campaign on why Deshpande starred in their latest ad, risking a meme frenzy. This move showed his confidence in the product and his coolness at taking a joke on the chin.
Grofers steps in to rescue working couples, promises to 'get it' all
Watch the ad films conceptualised by Lowe Lintas Mumbai here
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