services
Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.
Lumina Datamatics acquires controlling stake in TNQTech
Following last year’s acquisition, Mumbai-based Lumina Datamatics aims to expand further in the publishing and retail sectors with this strategic move.
Tata Capital tells viewers to keep the faith while striving for their goals
The three-film campaign draws parallels between its brand ambassador, cricketer Shubman Gill’s journey, and that of consumers, narrating relatable scenarios from their respective everyday lives.
Tata Consultancy Services emerges as India’s most valuable brand, for the third time in a row: Kantar report
Four Indian brands entered the global top 100 ranking.
Huella Services introduces NEXad, a CTV product with interactive features
This offering aims to enhance the viewer experience by allowing advertisers to engage their target audiences in more personalised and interactive ways.
The CMO's MO: Godrej Capital’s Nalin Jain on revamping marketing to hit new highs
The chief marketing officer discusses how the financial services company is boosting its brand visibility with a savvy mix of online and offline tactics—making its name the one everyone knows.
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