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Feb 17, 2010

Idea Cellular goes green; menu card, bill, now on your cellphone

The next time when you visit any Barista or Café Coffee Day outlet, you may be able to access the menu and your bill through your cellphone.

Jan 07, 2010

Lowe Lintas' new cellular Idea: Use mobiles, save trees

Idea Cellular continues it’s ‘What an idea, sirji!’ series with its latest film that creates another montage of 'what ifs'. The topic this time is conservation of trees and in this campaign, the telecom major champions the use of mobile phone to save trees. It positions the cellphone as a device to eliminate wastage of paper.The campaign which breaks on television channels today, has been developed by Lowe Lintas, Idea Cellular’s creative agency. Mindshare is the media agency for the account.

Dec 08, 2009

It's that time of year: Part 6

We are keeping our promise of cheering you up on all weekdays in December. This is the sixth film of the Campaign India ‘Happy December’ series.EnjoyHappy December 'Save Paper'